Our Board

James is a highly accomplished and visionary director with a passion for driving organizational growth and success. With 10 years of experience in the industry, James has a proven track record of leading teams to achieve outstanding results.

As a director of So Greene, James is responsible for overseeing the commercial aspects of the business. With a keen eye for detail and strategic mindset James consistently identifies opportunities for improvement and implements innovative solutions to drive efficiency and productivity.

James’ leadership style is characterized by a collaborative and inclusive approach, fostering a positive work environment that empowers team members to reach their full potential. By promoting open communication and cultivating strong relationships, James ensures that everyone is aligned with the company’s goals and objectives.

Prior to launching So Greene James held various leadership opportunities at renowned organisations, where he successfully spearheaded relationships with some of our industries largest brokers and waste management companies. He brings a wealth of expertise in the waste industry, enabling So Greene to stay at the forefront of the industry.

Outside of work, James has a young daughter and is an avid Arsenal fan (becoming slightly louder about that over the past couple of years). Between becoming a new father, watching Arsenals (mini) resurgence and ‘supporting’ the hospitality sector, as he likes to call it, he leads a fast paced lifestyle!

With James on the board So Greene is poised for continued growth and success, as he leads the team towards achieving milestones and exceeding customer expectations.

Priamo is a results-driven and dynamic Sales Director with a proven track record of delivering exceptional revenue growth and driving sales strategies to new heights. With over a decade of experience in sales leadership roles, Priamo has consistently exceeded targets and propelled organisations to achieve unprecedented success.

Priamo’s leadership style is characterised by a hand-on and motivational approach, inspiring and empowering the sales team to achieve their full potential. He fosters a culture of collaboration, continuous learning and accountability, ensuring that every team member is equipped with the tools and knowledge to excel in their role.

Before life at So Greene, Priamo held key sales leadership positions within the waste, hospitality and construction sectors where he consistently delivered exceptional results. He has a proven ability to build and nurture strong relationships with clients, resulting in long-term partnerships and repeat business.

Away from So Greene, Priamo spends his time with his growing family, two daughters, keeping fit and following Inter Milan.

With Priamo leading the sales team, So Greene is poised to continue its agrressive growth and market dominance. His expertise, passion and dedication to delivering exceptional results make him an invaluable asset to the firm.

Nick Gasson is a highly experienced professional with over 20 years of expertise in the cleaning and facilities management sector. Throughout his career, Nick has consistently demonstrated exceptional leadership skills, strategic thinking, and a strong ability to drive results.

As a seasoned leader, Nick has successfully managed and overseen large-scale cleaning and FM operations for renowned organizations across various industries. His deep knowledge of the industry, coupled with his innovative approach, has enabled him to develop and implement highly effective strategies that optimize efficiency and deliver outstanding results.

Nick's expertise lies in developing and implementing comprehensive cleaning and FM solutions that are tailored to meet the unique needs of each client. His ability to analyse complex situations, identify areas for improvement, and implement innovative solutions has earned him a reputation for delivering exceptional service and exceeding client expectations.

With a passion for staying ahead of industry trends and advancements, Nick has consistently embraced new technologies and methodologies to enhance operational efficiency and deliver innovative solutions. His forward-thinking approach has enabled him to successfully navigate the ever-evolving landscape of the cleaning and FM sector.

Nick Gasson's extensive experience, exceptional leadership skills, and unwavering commitment to excellence make him a highly sought-after professional in the cleaning and facilities management industry. His ability to drive results, build strong relationships, and deliver exceptional service sets him apart as a true industry leader.

Simon Gasson is a highly accomplished professional with over 20 years of experience in the cleaning and facilities management sector. Managing Director of So Clean, Simon has successfully led and managed the company's operations delivering exceptional service to clients.

With a deep understanding of the soft services industry, Simon has developed and implemented innovative strategies that have positioned So Clean as a leader in the market. His expertise lies in developing comprehensive cleaning and FM solutions that meet the unique needs of each client, ensuring their facilities are maintained to the highest standards.

Throughout his career, Simon has built strong relationships with clients, stakeholders, and industry professionals, earning their trust to deliver. His exceptional communication and interpersonal skills have allowed him to effectively collaborate with cross-functional teams, ensuring seamless execution of projects and achieving organizational goals.

Simon's commitment to excellence and continuous improvement is evident in his track record of delivering cost-effective solutions without compromising on quality. He has a keen eye for detail and a relentless drive to exceed expectations, ensuring that every project undertaken by So Greene and So Clean is executed to the highest standards.